4 Steps to build good Networking
At some point in your life you must have heard of the infamous IQ, right?
The one that comes right after discovering that a person got a good raise, moved up a position or was recently hired by a large company.
It is clear that this expression has a somewhat pejorative connotation, and does not consider the breadth of facts. After all, most of these issues are, in fact, motivated by people's merit.
Even so, we cannot rule out that “who recommends” has its value. However, let's replace this expression with another one. One that makes perfect sense, within the corporate environment, and that every professional should look at with good eyes.
The networking.
In today's world, where connections and professional relationships play a crucial role in the success of a career, networking has become an indispensable skill for professionals in all areas.
Building and maintaining a solid network of contacts can open doors, provide business opportunities and accelerate professional growth.
However, many people still feel insecure or are unaware of effective strategies for establishing meaningful and lasting relationships.
In this article, we will explore the four essential steps to building a good network and how coworking can be a great option for expanding your network of contacts.
What is Networking?
Before we dive into the practical steps to building an effective network, it's important to understand what exactly networking means.
Networking, in essence, is the art of establishing and maintaining professional connections with people who share similar interests or sectors of activity.
It is a continuous process of building and strengthening relationships, based on a genuine and reciprocal approach.
By investing in networking, you will be creating a network of contacts that can offer support, guidance, collaboration, recommendations and even business opportunities.
Importantly, networking is not just about what you can get from those connections, but also about what you can offer in return.
By building authentic, lasting relationships, you'll be creating a community where everyone can benefit.
The 4 Steps to Building a Good Network
Now that we understand the concept of networking, let's explore the four practical steps to building a solid and effective network of contacts.
Step 1: Define your Objectives and Niche
Before starting the networking process, it is important to define your objectives and identify the niche in which you want to position yourself.
Being clear about your goals allows you to focus on the relationships that are most relevant to your career.
Ask yourself: What are my professional goals?
What are the areas in which I want to expand my network?
These reflections will help you direct your networking efforts more efficiently.
Step 2: Participate in Relevant Events
One of the most effective ways to build your network is to participate in relevant events within your area of activity.
This includes conferences, fairs, workshops and professional meetings.
These events provide a unique opportunity to meet and connect with influential professionals, experts and industry peers.
Be prepared to engage in meaningful conversations, ask pertinent questions, and share your own experiences.
Remember, networking isn't just about collecting business cards, it's about building genuine relationships.
Step 3: Use Professional Social Networks
Professional social networks, such as LinkedIn, have become powerful tools for networking.
Make sure you have a complete and up-to-date profile highlighting your relevant skills, experience and achievements.
Additionally, join groups related to your area of expertise, share relevant content and engage in constructive discussions.
By using professional social networks strategically, you can expand your network of contacts and become visible to important professionals in your sector.
Step 4: Cultivate Authentic Relationships
When building a solid network, it is essential to cultivate authentic and lasting relationships.
Focus on establishing genuine connections based on trust and reciprocity.
Take the time to get to know people, understand their needs and interests, and be willing to offer help and support whenever possible.
Remember that networking is not just about getting benefits, but about building a community of mutual support.
Step 5: Cultivate Authentic Relationships
How Coworking can be a good idea
In addition to the steps mentioned above, considering coworking as a strategy for building networks can be extremely advantageous.
Coworking offers a collaborative environment, where professionals from different sectors and areas of activity come together to work.
These spaces provide natural opportunities to meet new people, exchange ideas and make valuable connections.
By sharing a workspace with other professionals, you will be exposed to a variety of experiences and knowledge.
This creates an environment conducive to networking, where it is possible to interact with people from different backgrounds and build relationships with those who share interests or have complementary skills.
Additionally, many coworking spaces promote events and activities that facilitate networking among their members, making them ideal environments for expanding your network.
Final considerations
Building a good network is a continuous and strategic process that can bring countless benefits to any professional’s career.
Be it at the beginning of your journey as a professional or as an already established professional, but who aspires to even greater heights.
And that's why the 4 steps we list in this article are so important.
Remember that effective networking is not just about gaining personal advantage, but about cultivating authentic connections based on collaboration and mutual support.
Also consider coworking as a valuable tool to expand your network of contacts, taking advantage of the collaborative environment and connection opportunities that these spaces offer.
Invest in your networking and reap the rewards throughout your professional career.